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Home » Brand Strategy

Brand Strategy

Brand Strategy explores how brands are built, perceived, and remembered—through Brand DNA, positioning, message, and the deeper principles that shape long-term value.

The content in this category covers both strategic foundations and real-world applications, including brand value, performance metrics, product life cycle, and differentiation. Some articles focus on frameworks and measurement, while others break down storytelling, campaigns, and cultural moments to understand why certain brands connect while others are ignored.

This section also reflects a broader view of branding, and not just as a marketing function, but as a way to create meaning and relevance in a crowded market. It questions common assumptions, explores what actually builds trust, and looks at why some brands endure over time while many others fade despite doing “everything right.”

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ChatGPT’s New “Reason” Feature: When AI Becomes More Human While Brands Lose Theirs
 ChatGPT’s New “Reason” Feature: When AI Becomes More Human While Brands Lose Theirs 1024 768 Jesandy Krisano
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ChatGPT New Reason Feature When AI Becomes More Human While Brands Lose Theirs
OpenAI’s latest update to ChatGPT, the “Reason” feature, is proof of that transformation, When AI Becomes More Human While Brands Lose Their Humanity read more
Brand Performance Key Metrics (And Simplify) Variables
 Brand Performance Key Metrics (And Simplify) Variables 1024 617 Jesandy Krisano
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Brand Performance Key Metrics And Simplify Variables
Understanding your brand performance is essential to analyze how well your brand deliver to your audience and compete in the market. This simple category I’ve made, is based on my experience, and I use it often to be honest. read more
How Do You Measure Your Branding Success?
 How Do You Measure Your Branding Success? 1024 527 Jesandy Krisano
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How Do You Measure Your Branding Success Metrics Analytics Tools
Learn how to measure your branding success with essential metrics like Brand Perception Surveys, Customer Lifetime Value, NPS, and more. Improve your brand strategy with data-driven insights read more
How to have a Great Storytelling for creating Unforgettable Content
 How to have a Great Storytelling for creating Unforgettable Content 1024 682 Jesandy Krisano
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How To Have a Great Storytelling
One of the essential components in creating compelling content is employing effective storytelling techniques. My research has led me.. read more
The Importance of Brand Development and HOW TO STAND OUT..!!
 The Importance of Brand Development and HOW TO STAND OUT..!! 1024 537 Jesandy Krisano
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The Importance of Brand Development
The Importance of Brand Development is a strategic process of building and promoting a brand’s unique identity and value proposition to effectively differentiate it from competitors and read more
Everybody Up: When an NBA Campaign Felt Like Something Else Entirely
 Everybody Up: When an NBA Campaign Felt Like Something Else Entirely 577 1024 Jesandy Krisano
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Everybody Up: Learn From NBA Campaign 2014

With Everybody Up campaign exactly how the start of an NBA season feels something different. Even…

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Brand Story Jesus – Part III
 Brand Story Jesus – Part III 407 450 Jesandy Krisano
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4. Multi Level Marketing, is it logic to share product directly to the entire world in…

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Brand Story Jesus Part II
 Brand Story Jesus Part II 407 450 Jesandy Krisano
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2. Word of Mouth (WOM), yeah the most boring statement but its important, well I’m not…

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Brand Story Jesus: Hidden Marketing Lessons for Entrepreneurs
 Brand Story Jesus: Hidden Marketing Lessons for Entrepreneurs 407 450 Jesandy Krisano
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Brand Story Jesus as a Brand
Mentioned one brand even closed enough to Jesus’ brand story, more than thousand years, able to maintain entire population and proven in fulfilling customers deepest needs read more