Brand Story Jesus: Hidden Marketing Lessons for Entrepreneurs

• February 25, 2013
• Jesandy
• 4 comments

Mentioned one brand in this world are even closed enough to Jesus’ brand story, which can stand for more than thousand years, able to maintain most of the entire population and proven in fulfilling their customer’s deepest needs

I received one survey last time about how bible has become #1 book seller all time, in fact so many answers are so absurd, well traditionally it was transfer on generation to others, or it’s already on your head for example if you have to mention 3 flowers you must say rose.

Above all of those opinions, can you imagine how the bible has through all the way, how they able to become your first choice in your head, how come all the grandpa in the world are willing to ask father and father to son for using and believing about Jesus?

When we compare this to today’s branding landscape, the parallel is striking. Modern companies spend billions chasing top-of-mind awareness, yet most struggle to last more than a few decades. Think about it: brands like Apple, Nike, or Coca-Cola fight hard for recall through ads, influencers, and content. Yet Jesus’ story has endured for millennia without ads: lasting because it’s built on meaning and values, not campaigns.

And if you questioning yourself: Mentioned one brand in this world are even closed enough to Jesus’ Brand, which can stand for more then thousand years, able to maintain most of the people population, has fulfill the customer’s emotional needs, and many more.

Bottom line this Brand Story of Jesus is not a comparison for find any or decide who’s the winner or looser, but without any purposes to offend any other believers, I would like to share how Jesus’ brand has thought us how we should threat our brand become successful, remembered and transfer to all generations.

Some might say, that’s different this is religion or this is God’s work. Well, beside the magnificent bible story had taught us about Love and God’s mercy in Christ, Jesus as a Brand might teach us as a brand holder or any brands to gain more success, the Jesus brand has proven and legitimate.

I’m not saying other business information, class or tutorials are totally neglected, but before you start learning the basic how to maximize your business or brands, the Bible has been succeeded first and if you consider as a foundation for every steps, I’m sure you will enrich in every way (1 Corinthians 1:4-8).

Today’s brands rise and fall quickly, but Jesus’ story shows that lasting impact comes from values and trust, not trends. That’s the kind of foundation every entrepreneur should aim for.

First, let’s start with the “biggest needs“

It’s all about highest needs, the marketing guru says the key of success are find your deepest customer needs and deliver to them right. So what human deepest need? it beyond your physical needs (food, cloths, house, etc) though, its trigger your emotional need even not the kind of temporarily needs.

The easy way to fulfill human need are find their opportunities, example when hunger you need food, when you feel cold you need cloths, etc. And yes Jesus answer all the highest human level of needs: it’s Lost, Uncertainty, Biggest Fear and believe me people all around the world has been through this, and there only three type of responds, accepted and decide to be follower, rejected and runaway.

Well I guess some preacher can have better answer, but the point is always find the deepest market needs, if you want to sell dress please not only fulfill the clothing needs but maybe sell their elegant or comfort or even the joy. And what we learn from Jesus also fulfill their emotional needs are the most important part for selling your brand.

That’s why the brands people remember today are the ones that meet emotional values, not just the function ones. Just as Jesus spoke to humanity’s deepest fears and hopes, entrepreneurs should aim to build brands that answer more than surface-level demands.

Word of Mouth (WOM)

Yeah the most boring statement but its important, well I’m not try to tell all the way to do it, but what can we learn from Jesus brand story regarding to push your WOM.

There are two fundamental requirements:

One, Jesus already been through his entire story, in fact he is the story itself. Jesus has become one of yours, as human he already has the same path with the people, he get his fear, temptation, and so on.

Why is it important, because he wants meet His promise. It is possible if he tell us not to fear but he never been through that, it is possible follow him but he’s not deserve to follow?

The best benefit for get used to our product before we sell it: we will find the hidden need from our target market instead of the important one, you must have passion about your product and let people knew about it. Imagine if some Sales Promotion Boy sell “woman’s pads”, Or Colonel Sanders actually thin and look frustrated it will certainly change your perception about them right.

Two, Never been existed story, by that time who already can raise people from death, by that time who already walk on water, or many more miracle story that never been exist. Or at least it’s happen but already 400 years before that when the last prophet do those stuff (Intertestamental Period).

Create some stuffs that never been existed it will easily pump up your WOM, either the product itself categorized as the new one or the new way you bring to your customer.

Even today, word of mouth still dominates. Around 88% of global consumers say they trust recommendations from people they know more than any other form of marketing (Digital Silk). Brands that live their story and deliver something genuinely remarkable (just like Jesus as a brand) are the ones people can’t help but talk about.

The Distribution

When we talk Placement Strategy or Distribution is important to know where your market is and what is the suitable access tools to increase your distribution, What Jesus did? If you have the target: people of the world, assume there a limited access, imagine that time no airplane or some internet stuff to do that, where you start your first product the market..??

Of Course the centre of it, now you open the map of the world, where the centre of it? yes Jesus start city call Jerusalem and its the middle of the world. So we have to open our first office store at the central of our market? No you shouldn’t, let’s move to second fact: the access tools.

Rome has known as the best soldier, is it their numbers? Powers? Maybe their art of war but the best from Rome are their capability of mobilization. On that day Rome has already using wheel to mobilize, and their logistic management known as the best after Egypt.

With the base from the central of the world and best access tools The Story are easily distribute to across the world. In this day Location are yet important but using your access tools right are also important.

Today, distribution is no longer just about physical presence or even traditional social media. It’s about being discoverable where your audience spends time, whether that’s TikTok, YouTube, podcasts, or niche communities like Discord and Reddit. The smartest brands don’t try to be everywhere; they master the platforms that align best with their voice and audience, then use those channels as launchpads for wider reach.

Multi Level Marketing (Brand Story Jesus)

Is it logic to share product directly to the entire world in short time? No isn’t, that’s why Jesus pick his 12 disciples and continue with first church.

The twelve are the closest, they follow Jesus day and night, and they learn from Him, Share their experienced in fact put their Life on Jesus.

From them people are easily believe not because the title “12 disciples” instead people want to be like them, they want to follow Jesus through them, they are influenced by the twelve as a role model. well there is Judas but ignore it you will find them on your target market as well, you may try your best but whether you like it or not some of them are not fit on your product.

I’m not saying MLM are the best way to sell or market your product, but what we can learn from here are: we must choose our “beginning” target market, focus on them first, explore and learn them carefully, fulfill their needs, reach their wants, answer every complain and give fast respond, after that your product automatically step into big pond.

In today’s world, this same principle shows up in the rise of micro-influencers and brand communities. Instead of trying to win everyone at once, smart entrepreneurs invest in their first circle of loyal customers, a.k.a the ones who genuinely use the product, believe in it, and naturally share it with others. These early adopters become the modern “disciples” of a brand, amplifying trust far more effectively than expensive ads ever could.

Jesus As A Brand

Looking back at these lessons, it’s clear that what made the “Jesus brand” endure wasn’t luck or chance, but timeless principles of connection, trust, and distribution. The same foundations that carried His message for millennia are still the ones shaping how modern brands grow today. Whether you’re a startup founder or a small business owner, these patterns are worth paying attention to.

The Story of Jesus as a brand are perfect to sell, It brings what people really looking for, It claim the Human Savior, Honesty, and all the Mystery beyond that, as a brand is out of our league to follow what He do. I’m no perfect to bring this article up, just the one who admire Him and always try to bring Him in every aspect of My Life, especially as an Entrepreneur and Brand Developer.