SEO Keyword Strategy – Choosing the RIGHT and EASIEST Approach

• September 23, 2024
• Jesandy
• 1 comment

Let’s get down to business, on SEO Keyword Strategy finding the keywords is easy but choosing the most suitable one is very hard.

For example, let say a website just launched, selling a course about “How To Make Money Online” and its targeted focus keyword: “how to make money online 2024”.

And the result came after a month: Product had selling even a few, low number of visitors and pageviews from its target audience. What to do next? What keyword should I target to achieve the Objective?

SEO Keyword Strategy: Objectives Approach

So I tried to create Methodology Approach using The Purpose Division, or in other word I categorize based on every Objectives for a websites may have.

To be honest, I compiled and categorized based on my experiences, what are the purpose could be, and test it with AI if maybe I was missing something. I used it regularly for couple of months, and turn out it save me a lot since then.

How it works: Before I put my effort finding the most suitable keyword needed, I will look up the objective first on the list below. Once I choose the objective, I will use the suitable SEO keyword strategy by selecting them and use it properly find the most suitable one.

In addition, with help from AI, I create list of problems and conditions that might help you choosing the right Objectives in term of finding the best keyword. So let’s get started with the Purpose (Objectives) number #1 Broadening Reach and Traffic.

#1 Broadening Reach and Traffic

The goal here is simple: achieve more visit on your content by increasing the variety of ways people can find you.

This is not about being niche specific — it’s about spreading your wings to grab more users from every bucket.

Question and Condition:

• “My website just isn’t attracting enough visitors! How do I get more traffic?”
• You’re in a situation where your traffic is low, or you’re competing against popular keywords.
• You want to rank for more search keyword without weakening the quality of your content.

Keyword Strategy Solution:

1. Long-tail Keywords – Focus on specific, less competitive search phrases (e.g., “how to make money online for students”).
2. Keyword Variants – Use different phrasings or similar terms for your main keyword (e.g., “ways to earn money online,” “how to generate income online”).
3. Synonym & Related Phrase Expansion – Broaden your reach by using words that mean the same thing (e.g., “make a living online” instead of “make money online”).

#2 Enhancing Relevance and Specificity

You have number of visitors you expected, it’s time to make sure you’re getting the right ones.

The next strategy is about reshape your content to ensure that the traffic you get quite same with your audience expectation.

Question and Condition:

• “My site is getting visitors, but they’re not exactly the people I want or need.”
• Your traffic numbers look good, but they’re not turning into conversions or engagement.
• You need to make your content more relevant to what your audience is really searching for.

Keyword Strategy Solution:

1. Latent Semantic Keywords – Use conceptually related keywords (e.g., “passive income strategies” for “how to make money online”).
2. Semantic Keyword Research – Identify keywords related in meaning (e.g., “remote work opportunities,” “freelance jobs”).
3. Local or Geo-specific Keywords – Target specific locations (e.g., “how to make money online in the US”).
4. Question-based Keywords – Answer common questions (e.g., “What are the best ways to make money online?”).

#3 Capturing User Intent

This is where a man meet a woman, like a date. It’s all about matching your keywords to the intent behind your audience’s expect: whether they’re looking for information, ready to buy, or maybe somewhere in between.

Question and Condition:

• Understand what audience wants to accomplish when they search, and align your content with their goals: whether it’s answering a question, solving a problem, or encouraging them to make a purchase.

Keyword Strategy Solution:

1. Customer Intent & Purchase Stage Keywords – Tailor your keywords to different stages of the customer journey (e.g., “best online income strategies 2024” for research, “join freelance platforms” for taking action).
2. Action-Based Keywords – Focus on driving specific actions (e.g., “sign up for a money-making course”).
3. Branded vs. Non-Branded Keywords – Balance between keywords that include your brand and general terms (e.g., “(Your Product) guide to making money online” vs. “best ways to make money online”).

#4. Competitive Advantage

Pray First.. Because You need more than luck on this Objective phase,

You need to find the keywords that maybe they are missing or underestimating or even not targeted yet. Basically this one gives you the edge to rank where they don’t.

Question and Condition:

• “My competitors are ranking higher than me for the same keywords. How do I beat them?”
• You operate in a competitive niche and need to search another keyword opportunities.
• You want to find out where your competitors are win the ranks, and the most important: where they’re not.

Keyword Strategy Solution:

1. Competitor Keyword Analysis – Discover competitor keywords and find gaps (e.g., find (or search with tools) what keywords competitors use for “how to make money online”).
2. Keyword Gaps or Opportunities – Identify keywords your competitors are missing (e.g., they rank for “how to make money online,” but not for “easy online income for beginners”).
3. Branded vs. Non-Branded Keywords – Some cases Product or Company relying on heavy branded keyword terms, you can capitalize on non-branded keywords (e.g., dominate the term “get rich faster” while they focus on their brand/product name).

#5 Structuring and Organizing Content

Although this fifth objective context is different from above, but building a clear content structure helps search engines and users navigate your site.

This strategy still using a proper keyword and is all about creating a well-organized framework of related content.

Question and Condition:

• “I’ve create content and it’s all over the place. How can I organize it to boost my SEO and improve user experience?”
• You’ve created a lot of content, but it’s scattered and not clearly connected.
• You need to link related pieces of content in a way that boosts SEO and helps users find what they’re looking for.

Keyword Strategy Solution:

1. Topic Cluster Creation – Create a main topic (e.g., “how to make money online”) and support it with related articles (e.g., “best online income for students,” “freelance opportunities”).
2. Product or Service-Specific Keywords – Center content around specific offers (e.g., “buy an online income course”).

#6 Targeting Temporal and Trend-Based Search

Right Time on The Right Moment. Some keywords rise and fall in popularity depending on trends or seasons.

This phase focuses on making sure your content is suitable when people need it the most.

Question and Condition:

• “I want to take advantage of seasonal spikes or emerging trends, but I’m always behind the curve.”
• Your industry experiences seasonal traffic shifts (holidays, summer) or you need to stay ahead of trends that influence your audience’s interests.
• Be careful, if your keyword not the right ones, it will bring more visitor but low conversion

Keyword Strategy Solution:

1. Seasonal Keyword Exploration – Focus on keywords that spike during specific times of the year (e.g., “best ways to make money online during the holidays”).
2. Trending Keyword Exploration – Target keywords related to current trends or emerging topics (e.g., “how to make money online in 2025”).

#7 Refining and Filtering Traffic

Based  on my experience this one need deeper analytics and more advanced for SEO keyword strategy and terms.

Sometimes, it’s not about attracting more visitors: it is about attracting the right ones. This last phase I found: ensures that the traffic you get is relevant, engaged, and more likely to convert.

Question and Condition:

• “I’m getting traffic, but most of it isn’t relevant to my business or content.”
• Your bounce rate is high, or you’re attracting visitors who aren’t a good match for your content.
• You want to filter out irrelevant searches to ensure the people who land on your site are the ones you can actually help.

Keyword Strategy Solution:

• Negative Keywords – Filter out irrelevant search terms that don’t match your target audience (e.g., excluding “free online money-making schemes” if you offer premium services).

Final Thought

Choosing the right SEO keyword strategy isn’t about picking random keyword phrases: it’s about adjust those keywords with the specific objectives you want to achieve.

Whether you’re trying to boost visibility, attract the right audience, or navigate around competitive keywords, understanding your purpose behind each keyword is fundamental.

And please leave comment, because I have plan on the next content to dive deeper into each keyword strategy terms and refine your keyword approach. This will allow you to attract the right audience and rank higher for the keyword you targeted.