About The Founder: Jesandy Krisano

His early professional career began in the media and publishing sector, where he was involved in marketing and promotional activities for a national publication.
His responsibilities included managing campaigns across multiple channels, organizing events and exhibitions, and developing audience engagement initiatives. This phase provided early exposure to how content, promotion, and audience behavior interact in building visibility and market presence.

He later transitioned into brand and marketing roles within structured corporate environments, contributing to product positioning, campaign execution, and partnership development. These roles required coordination across internal functions and alignment between brand direction and market execution.

In subsequent product-focused roles, he handled responsibilities related to product development, pricing strategy, and distribution planning. This involved working across departments such as research, production, and operations, while managing execution within defined market and regulatory conditions.

He then moved into business development functions within the telecommunications and digital sector, where his work included market analysis, strategic planning, and partnership management. During this period, he was involved in launching and managing digital products, including initiatives that gained regional recognition.

His early career also includes international working experience within the hospitality industry, where he operated in high-volume service environments requiring consistency, coordination, and adherence to operational standards.

Between 2011 and 2016, Jesandy Krisano began operating independently, focusing on web development and digital marketing through his personal platform, jesandy.com (about the website).

During this period, his work included building websites, implementing SEO and digital advertising strategies, and developing early-stage platform concepts. He experimented with various digital models, including community-based and directory-style platforms, and generated traffic and recurring online revenue through owned digital assets.

In 2017, he co-founded PT Mega Solusi Sejahtera (SEO Langit), a digital marketing agency providing services such as SEO, website development, and online strategy.

Through this entity, he worked with a broad client base across multiple industries, including automotive, government, food and beverage, FMCG, and telecommunications. Over time, the agency handled hundreds of business entities, with a portion of clients maintaining long-term engagement.

His work during this phase involved both execution and strategic direction, including campaign development, performance analysis, and advising business owners on marketing and growth-related decisions.

Across these engagements, responsibilities included rebranding initiatives, lead generation systems, search visibility optimization, and performance tracking.

Alongside agency work, Jesandy Krisano has been involved in building and operating several business ventures as a co-founder and executive.

At PT Data Cepat Sejahtera (DATASPEED), where he serves as Chief Marketing Officer, his role includes overseeing marketing strategy, data analysis, and business development for a nationwide digital distribution network. The company experienced significant revenue growth in its early phase and continued expansion in product offerings and customer base.

He is also Marketing Director at PT Avia Medika Sejahtera (AVIAMEDIC), where his work involves market development, partnership building, and strategic positioning within the healthcare and medical transport sector, including international coordination.

Earlier, he co-founded BEBRIGHT, a training and community-based business, where he contributed to business development, marketing strategy, and community growth, building a member base and scaling event-based revenue.

Across different phases, his work has involved brand positioning, digital marketing strategy, product and service development, and the implementation of business models within varied market conditions. His involvement spans both execution and strategic direction, depending on the context, team structure, and stage of the business.

These activities have been carried out across structured corporate environments, client-based agency operations, and independent ventures. Each setting presents different levels of resources, systems, and constraints, requiring adjustments in how strategies are planned, prioritized, and executed.

Through direct involvement in these varying conditions, recurring patterns can be observed in how business strategies are formed and applied. Certain approaches remain consistent across contexts, while others reveal limitations when implemented over time or under different operational constraints. These observations are shaped by continuous exposure to both decision-making processes and execution outcomes.

His development in digital marketing and business strategy has been primarily shaped through applied work, continuous experimentation, and direct involvement across different business environments.

Over time, his learning has been supported by a combination of industry training programs, independent study, and practical implementation in areas such as search engine optimization, digital advertising, and platform development.

Rather than following a fixed academic path, his approach to learning is closely tied to real-world application, where methods are tested, adjusted, and evaluated based on actual outcomes.

Outside of formal professional work, he has been involved in community-based and organizational activities, including participation in digital and event-focused initiatives within his church environment. His involvement includes supporting digital communication efforts as well as contributing to social and charitable programs organized within the community.

He has also developed and managed online communities, including a gaming group that engages in team-based and strategy-oriented games. These activities involve coordination, participation in group play, and maintaining ongoing interaction among members.

In his personal time, he is engaged in recreational activities such as scuba diving and exploring marine environments. His interests also include video games, particularly within strategy and simulation genres, alongside participation in competitive multiplayer games.